Building a marketing plan for your small business

A well-developed marketing plan provides the foundation for every marketing decision you make. It guides the tools you choose, keeps your communication consistent, measures what works and invests your resources where they will have the greatest impact.

Social media platforms, AI, digital advertising and automation continue to evolve, but without a clear understanding of your customers, your message and your goals, it’s easy to waste valuable time, money and effort chasing the latest trend.

This practical workshop delivered by Vickie Burkinshaw will guide you through the essential building blocks of an effective marketing plan and show you how to apply today’s marketing tools strategically, so your marketing works harder for your business, not the other way around.

Accessibility at this space

• Accessible car parking
• Accessible drop-off area
• Automatic doors
• Accessible toilets
• Clear signage
• Lifts
• Quiet areas
• Wide passageways
• Rest area for assistance animals