Camberwell Business Forum: The 7 Ps of marketing

It’s called the 7 Ps of marketing, and they form the critical pillars of activity that should be included in your marketing mix. The 7 Ps of marketing incorporates product, price, promotion, place, people, process, and physical evidence.

In this talk, James McInerney will detail each of the 7 Ps of marketing and how they apply to your retail or service-based business. He will also share why it’s important to understand how the 7 Ps of marketing fit into a strategic marketing mix and how each of the seven pillars apply to the customer buying cycle.

About the speaker

James McInerney is a founding director of Assemblo, a full-service marketing agency based in Melbourne. Assemblo helps many clients to elevate their marketing, including the Camberwell Centre Association. Driven to enact stronger change and help like-minded businesses achieve success, James co-founded Assemblo in 2010 when he saw an opportunity in the market for an agency that could effectively meld traditional marketing with evolving digital technology.

Register at camberwellbusiness.com.au

Tickets are free.

Guest prize donated by Dymocks Camberwell.

Camberwell Business is part of the Camberwell Trader’s Association, supporting business development in the Camberwell shopping precinct. We create regular events and networking opportunities for local businesses throughout the year.