LinkedIn for branding and lead generation

Whether it is your personal brand or your business brand, you can optimise your LinkedIn presence and activity to attract opportunities via LinkedIn or via online search results. LinkedIn can also generate and create leads.

Join this interactive session to learn:

• How to focus on what you are trying to achieve
• The most important sections to optimise on your LinkedIn Profile and LinkedIn Company Page
• The most effective engagement strategies
• The most effective content strategies
• How to build your network of warm leads and followers
• How to select additional LinkedIn Tools (like LinkedIn Newsletters and Collaborative Articles)
• Whether or not you need a paid LinkedIn offering
• How much time it will take
• What your return on investment will be like.

If you would like to use LinkedIn during the session, please bring your own laptop (not tablet) and be signed in. Please also bring your mobile phone with you and have the LinkedIn App installed on it and be signed in.